PASA (the Pan African Sanctuary Alliance) is a coalition dedicated to conserving primates across Africa. The alliance collaborates with various wildlife centers to rescue and rehabilitate endangered apes and monkeys, protect their habitats, and empower local communities through education and sustainable practices. PASA plays a crucial role in addressing wildlife trafficking and advancing primate welfare throughout Africa.

PASA was in need of a new brand identity, color palette, and various print materials.