Stella / Creative Professional + Visionary | Willow + Wild
681
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-681,wp-theme-stockholm,wp-child-theme-stockholm-child,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-3.0.2,vertical_menu_enabled,paspartu_enabled,menu-animation-underline,side_area_uncovered,smooth_scroll,wpb-js-composer js-comp-ver-4.11.2,vc_responsive

Willow + Wild

Business Name: Willow & Wild
Industry: Handmade organic skincare & upcoming makeup line
Target Audience: Eco-conscious women 25–45
Tagline: “Wildly You.”
Original Logo 
Overall look: earthy but messy.

Branding Issues:

  • Logo looks dated and amateur.

  • Font pairings feel disjointed — too many styles.

  • Brand doesn’t scale.

  • No clear visual hierarchy.

  • It feels “crunchy mom blog” — not a clean, modern skincare brand.

  • Lacks professionalism for retail/wholesale expansion.

 

The GLOW UP:
Elevate Willow & Wild into a clean, luxury eco-brand ready for retail shelves and influencer partnerships.

Would you like me to now:

Creative Direction

Brand Identity

Full Brand Identity System

Brandscape

Product Packaging Design

Marketing Materials

Promotional Material Design

Advertising

Ad Design

Layout Design

Photography

Videography

Event Materials

Promotional Materials

Displays

Signage

Strategy

Category

Brand Identity, Digital Design, Photography, Print Design, Product Design, Social Media, Web Design